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social media crisis Archives - Social Strategy1

Social Media Crisis Management in 5 Steps

March 20, 2013 | By | No Comments

Any brand that uses social media platforms for marketing stands the risk of a myriad of crisis situations that can diminish reputation. Rather than abandon or limit the amount of communication through these channels, develop comprehensive content marketing strategies that support the organizational bottom line and open the lines of communication. Social media crisis management […]

27 Sep

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We’re Not Gonna Take It – How to Battle Bad Online Reviews

September 27, 2011 | By | No Comments

Poor reviews can be very detrimental to your business. Read some great tips on battling poor comments said about your business online, from Outspoken Media’s Lisa Barone.

05 Sep

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Is Your Brand Inviting Social Media Disaster?

September 5, 2011 | By | No Comments

An Altimeter Group report, “Social Business Readiness: How Advanced Companies Prepare Internally,” found that many of the social media crises could have been diminished or avoided if the companies had implemented the right internal components. The group analyzed 50 social media crises that have happened since 2001. So what exactly did these businesses lack? Here are a few of the missing elements, according to the report:

31 Aug

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How to Use Social Media During a Crisis – Lessons from Irene

August 31, 2011 | By | No Comments

Highway 12, the only road onto the island, was wiped out in several places, stranding about 2,500 people. Scary stuff if you or a loved one is stranded—and concerning for property owners as well as renters who’d planned to vacation there in the upcoming weeks. Here’s how Outer Beaches Realty President Alex Risser and the rest of the staff keep all stakeholders updated…

21 Mar

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Social Media & Crisis Comm. 101

March 21, 2011 | By | One Comment

From earthquakes to uprisings, events over the last few months have made it clear that social media has become firmly established as a real-time communication tool during crises. But the ability to share those moments generates power for users—and, as they say, with power comes responsibility.