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social media content Archives - Social Strategy1

Content Strategy Essentials in 2014

May 28, 2014 | By | No Comments

In August 2013, Google announced the arrival of in-depth articles, a search feature which has since become a great way to feature your brand’s best content while driving higher-converting organic search traffic. With in-depth articles, Google finally began rewarding sites providing the highest quality content. This move supported my claim that an active blog is […]

08 Nov

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Social Media Leadership: Compliance, Governance And Reporting

November 8, 2011 | By | No Comments

If your business does not have some sort of social media policy or guidelines in place, it’s time to take charge before your business gets left behind. The book, Social Media Leadership: How to Get Off the Bench and Into the Game, really takes a in-depth look at how to create an efficient yet safe internal social media plan to help your company in the long run..

10 Jun

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Mom’s Secret to Social Messages that Resonate

June 10, 2011 | By | No Comments

It seems that Andrew Hanelly, on Social Media Explorer, heard it, too. All of us eventually got mom’s message and did whatever it was we were supposed to do.

And, Andrew writes, that’s how it works for brands sending messages to consumers: “If you want to stand out amid the clutter, you have to be consistent.”

06 Jun

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2 Very Good Reasons to Add Video to Social Strategy

June 6, 2011 | By | One Comment

There’s more to social media content than text. Think video. Yaniv Axen recently wrote “8 Reasons Every Ecommerce Site Should Get Serious About Video.” While his focus is on ecommerce, video is also a smart addition to social media strategy.

22 Mar

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Keywords Are the New King in Social Media Content

March 22, 2011 | By | 2 Comments

Social media optimization differs though when trying to optimize for content because of the limitations set by each platform. Whether it’s the limit of 140 characters or the short attention span users have when browsing through Facebook statuses, content must be delivered with little snippets of information and keywords are now king.

10 Mar

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Does Your Social Media Work Part-time?

March 10, 2011 | By | No Comments

I read a blog by Ben Castelli on Capture the Conversation, and the tune immediately came to my mind again. Ben’s blog covers a critical, and sometimes missing, social media tactic: content keyword optimization.

03 Mar

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Use Empowered Employees to Engage

March 3, 2011 | By | No Comments

Business runs on people power, whether it’s the warehouse worker who unloads trucks or the administrative assistant legendary for supernatural organizational abilities. They have skills. They have know-how. And they can help expand your brand’s digital footprint by delivering social media content, according to The Urbane Way’s Eric Brown on Social Media Explorer.

14 Feb

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Snapshot of Social Media Engagement

February 14, 2011 | By | No Comments

Earlier today we talked about images becoming an increasingly important part of social media. Now, we’re going to share another kind of picture: a snapshot of real-life, successful social media engagement.

02 Feb

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Got Good Content?

February 2, 2011 | By | No Comments

For marketers, there’s a more relevant question here. Content creation is a key part of social media strategy, but are brands using the right people to craft the right message?