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social data Archives - Social Strategy1

How to Build Customer Relationships with Social Data

January 16, 2015 | By | No Comments

What is your E.T.A.? Empathy, trust and advocacy are words that could be easily taken for granted in today’s marketplace of the unknown, disrupted, and commoditized. Building customer-centric business models that are based on understanding the feelings of another are not short-term easy and long-term beneficial to sustaining the future growth of that business. Big data […]

Social Strategy1 announces social intelligence platform for restaurants

June 6, 2014 | By | No Comments

Maximizing Restaurant Customer Experience with Social Media Data Dennis Stoutenburgh, President and Co-Founder of Social Strategy1, announced the release of White Box Social during, “You’re Next Curve Jump: Connecting Sales, Social & Strategy” at this year’s Summer Brand Camp in Dallas, Texas, June 3-5th. Summer Brand Camp is a three-day conference for national restaurant industry […]

16 Aug

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Social Data (What is it Good For?)

August 16, 2011 | By | No Comments

Now what do you do with all that social data?

Why you wield it like the confident business pro you are, of course. Patrick Salyer on Mashable shares tactics to personalize your marketing with social data. Here are just a few:

22 Jul

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Hell Hath No Fury Like a Karate Mom Scorned

July 22, 2011 | By | No Comments

In a recent blog, Forrester analyst Nate Elliott shared 5 ways to use social data. One of his tips is to use social data to identify key influencers. With U.S. consumers making more than 500 billion peer-to-peer brand/product impressions, brands can harness social metrics to pinpoint the most influential customers, Nate writes. Once you know who these vocal users are, you can reach out to them.

22 Mar

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Keywords Are the New King in Social Media Content

March 22, 2011 | By | 2 Comments

Social media optimization differs though when trying to optimize for content because of the limitations set by each platform. Whether it’s the limit of 140 characters or the short attention span users have when browsing through Facebook statuses, content must be delivered with little snippets of information and keywords are now king.