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social commerce Archives - Social Strategy1

16 Nov

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How Do Consumers Determine Which Reviews are Trustworthy? [Study]

November 16, 2011 | By | No Comments

The 2011 Cone Online Influence Trend Tracker Survey results show that not only are people reading and reviewing more, it also shows that people are looking for specific influencers or experts to contact for the best information regarding a certain product.

16 Aug

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Social Media Leadership – Practical Applications for Business

August 16, 2011 | By | No Comments

Social Media Leadership: How to Get Off the Bench and Into the Game, a new book from Michael F. Lewis dives into the important issues businesses face online.

19 Jul

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Borders Goes Under, Who’s Next?

July 19, 2011 | By | 3 Comments

Borders Group calls off bankruptcy auction and proceeds with liquidation plan. What does this mean for the book & bookstore industries?

12 Jul

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Millennials Want Social Commerce – Study

July 12, 2011 | By | No Comments

About 50% of Millennials say shopping through Facebook would not be a hardship.
48% of Millennials want favorite shopping hubs/brands to have a sales page within Facebook.

16 Feb

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Groupon, Group-off….Again

February 16, 2011 | By | No Comments

Once again Groupon is feeling the heat—this time for one of its featured deals. FTD recently offered a pre-Valentine’s Day Groupon deal: buy $40 of flowers for just $20. Customers who snagged the offer weren’t exactly feeling the love after they say the products offered through the Groupon deal were $20 higher than on the FTD website.

14 Jan

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Social Commerce – Should Brands Grab This Tiger?

January 14, 2011 | By | No Comments

Social commerce, like flash deal or social shopping sites, is the latest tiger to stroll by. Do you grab this social media beast by the toe or do you let it walk by? Here’s a list to start the decision-making process.

04 Jan

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Use Social Shopping Sites for Lead Generation

January 4, 2011 | By | No Comments

Here are 3 reasons social shopping sites may be the lead generation tactic your social media strategy needs.

04 Oct

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Let’s Share a Deal: Shopping Goes Social

October 4, 2010 | By | One Comment

Successful social media strategies aren’t about cookie cutter solutions. Most firms benefit from the advice of a social media expert who will help navigate the in’s and outs and the do’s and don’ts for each unique situation. To learn more about how group buying and other social commerce sites fit into your brand strategy, contact the Social Strategy1 team.