The Feds are going social. The Consumer Product Safety Commission (CPSC) has launched the beta site SaferProducts.gov. The site, which officially launches in March, will allow consumers to publicly post complaints about product safety.
By now, you know that online listening and reputation management is becoming an increasingly important part of building brand awareness. But listening just isn’t enough. In fact, the whole goal of social media is to connect people. That means that if you’re going to leverage the power of the online world, you must establish an online presence.
When it comes to social strategy, you can find a great partner: a social media listening analyst (SMLA) who will guide you through online listening and social engagement. Here’s what a trained SMLA will do for your brand…
You’re searching the Web because you know it’s time for your company to start a social media monitoring and reputation management program. By now, you’ve also done enough homework to know that it’s not something you want to do in-house. After all, you don’t really want to invest time and resources in a project that’s not your bread-and-butter. Here’s your shopping list for finding a best-in-class social media monitoring service…
Create the worse social media strategy ever.
Want your social media strategy to fail? Looking for a social engagement plan that flops? Then take these sure-fire steps to social disaster:
Confuse the message
Live on every social network
You may not be as big as BP. Your crisis may not affect millions of people or thousands of square miles of land. Yet you do need a comprehensive reputation management plan designed to give you the information you need to effectively communicate to stakeholders. Social media monitoring is a smart way to protect the investment in your brand. Here’s how online listening can boost reputation management:
Social media strategy – are you paying attention to the Attention Age? Some are calling it the Attention Age—the age when people are able to freely create and access information, especially on the web. That means consumers are easily finding and broadcasting information about your brand. And if you’re not paying attention, you could find your brand losing even its most enthusiastic fans.