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Open Forum Archives - Social Strategy1

15 Aug

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Angry Birds or Angry Customers: Which is Scarier?

August 15, 2011 | By | No Comments

In a video clip on OPEN Forum, Gilt Taste’s Francis Lam shares that one reason brand response is important is because it makes the complaining customer realize there’s a real person on the other end of the screen. It often precipitates, he says, a change in the customer’s attitude.

20 Jul

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Daily Deal Best Practices

July 20, 2011 | By | No Comments

As brands continue to learn the ABC’s of connecting with customers through group buying sites, research is starting to quantify the promotions. On OPEN Forum, EcoFin Media’s Mike Periu summarizes the results of a study of 324 companies who participated in deal promotions.

13 Jun

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Content Ideas to Boost Online Reputation

June 13, 2011 | By | No Comments

On OPEN Forum, Rohit Bhargava writes about how brands can build a meaningful backstory to connect with consumers. For example, a company might share a narrative that involves the “passionate enthusiast” (the entrepreneur driven by personal passion to build a great business) or the “inspired inventor” (who, through drive and vision, creates something brand new).