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online reputation Archives - Social Strategy1

04 Jan

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Online Reputation Management Lesson #1

January 4, 2012 | By | No Comments

People continue to under estimate the the power of new age communication and social networking. Online reputation management is the only way for your brand or business to fully protect itself online.

10 Nov

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What Does Your Data Really Say About Your Brand?

November 10, 2011 | By | No Comments

Brands understand that they can find answers in tracking data online; their only problem is they do not have the time or knowledge to condense and analyze the right information.

13 Oct

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Social Media Strategy Cannot Live on Data Alone

October 13, 2011 | By | No Comments

Should you follow someone online based on their Klout score or how they rank on Peer Index?

30 Aug

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5 Must-Read Social Media Books

August 30, 2011 | By | One Comment

What are you reading to better understand social media and how to use it as a way to manage online reputation, build brand awareness, connect with consumers, and collect intelligence? If you need suggestions, look no further. Here are 5 of the top must-read social media books:

1. Social Media Leadership: How to Get Off the Bench and Into the Game by Social Strategy1 Co-founder Michael F. Lewis. Do you need to take your social media strategy from on-paper conception to ROI…..

22 Aug

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Tweets Trigger Bacon Brouhaha for Chipotle

August 22, 2011 | By | No Comments

Chipotle was forced to clarify one of its menu items after a non-pork eating customer tweeted that he’d learned the chain’s pinto beans were cooked with bacon, reports HuffPost Food. Although bacon is indicated as an ingredient on the company website, it was not indicated on in-store menus.

18 Aug

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Using Online Listening Insights in Your Business Strategy

August 18, 2011 | By | No Comments

Welcome to the final installment of our three-part blog series about online listening. Last week, we talked about the insights you can gain from online listening.  Once you’ve found important key trends, you can put those insights to work by incorporating them into your business strategies. Marketing & Content Incorporate the insights found into your […]

11 Aug

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Online Listening: The Impact of Insights

August 11, 2011 | By | No Comments

What do you do with the information you find from online listening? By analyzing the data, you’ll find insights that help you build online strategies.

04 Aug

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Offline Gaffes Gone Social, Another Edition

August 4, 2011 | By | No Comments

Social media networks give consumers a megaphone with which to voice their displeasure. Brands who invest in enterprise-quality social media monitoring have access to the real-time intelligence that pinpoints potential online reputation problems.

04 Aug

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Why Online Listening?

August 4, 2011 | By | One Comment

Today, so much of our news, information and conversation happen on the Internet – which means we have to be good listeners online as well as offline.

15 Jul

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Defining Google+

July 15, 2011 | By | No Comments

Marketing expert Chris Brogan writes that the branded blog is your personal real estate. Where you hang your hat, so to speak. You can customize or add and subtract features. You can collect and store data. Etc. So what is Google+ then? I agree with Chris—like other social networking channels, it’s an outpost (others have referred to these outposts as “digital embassies”).