What are you reading to better understand social media and how to use it as a way to manage online reputation, build brand awareness, connect with consumers, and collect intelligence? If you need suggestions, look no further. Here are 5 of the top must-read social media books:
1. Social Media Leadership: How to Get Off the Bench and Into the Game by Social Strategy1 Co-founder Michael F. Lewis. Do you need to take your social media strategy from on-paper conception to ROI…..
Chipotle was forced to clarify one of its menu items after a non-pork eating customer tweeted that he’d learned the chain’s pinto beans were cooked with bacon, reports HuffPost Food. Although bacon is indicated as an ingredient on the company website, it was not indicated on in-store menus.
Welcome to the final installment of our three-part blog series about online listening. Last week, we talked about the insights you can gain from online listening. Once you’ve found important key trends, you can put those insights to work by incorporating them into your business strategies. Marketing & Content Incorporate the insights found into your […]
Social media networks give consumers a megaphone with which to voice their displeasure. Brands who invest in enterprise-quality social media monitoring have access to the real-time intelligence that pinpoints potential online reputation problems.
Marketing expert Chris Brogan writes that the branded blog is your personal real estate. Where you hang your hat, so to speak. You can customize or add and subtract features. You can collect and store data. Etc. So what is Google+ then? I agree with Chris—like other social networking channels, it’s an outpost (others have referred to these outposts as “digital embassies”).