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online reputation management Archives - Page 4 of 4 - Social Strategy1

23 Apr

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What’s Preventing You from Putting the Voice of the Customer to Work?

April 23, 2010 | By | No Comments

The buzz is about the voice—the voice of the customer (VOC). No, this voice isn’t of that demon-like woman who berated you for screwing up her order during your stint as a high-school fast food jockey.

16 Apr

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De-construct the Landscape: What do you do with social media data?

April 16, 2010 | By | No Comments

As social media monitoring (SMM) services make it easier than ever to quantify “conversation,” businesses will need to leverage that data. Here are two ways to turn that info into revenue: