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online reputation management Archives - Page 3 of 4 - Social Strategy1

25 Jun

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Shopping List for Social Media Monitoring Success

June 25, 2010 | By | No Comments

You’re searching the Web because you know it’s time for your company to start a social media monitoring and reputation management program. By now, you’ve also done enough homework to know that it’s not something you want to do in-house. After all, you don’t really want to invest time and resources in a project that’s not your bread-and-butter. Here’s your shopping list for finding a best-in-class social media monitoring service…

14 May

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3 Ways to Beat the Bad Buzz

May 14, 2010 | By | No Comments

For example, when the Icelandic volcano disrupted flights across Europe, airline call centers were inundated with inquiries. Rather than leaving customers “on hold,” air carriers turned to social network sites like Facebook to broadcast video messages and provide FAQ about the travel situation. Not only did it keep consumers informed, it was also a savvy reputation management plan, showing travelers that the airlines understood their concerns and questions.

11 May

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Where’s Your Quarter-Million Dollar Sale?

May 11, 2010 | By | No Comments

Setting up shop on Twitter does not a strategy make. From establishing goals to measuring results, the only way to achieve success in social media and online reputation management is to give it the same attention you give to marketing or finance. Remember, too, that as you craft the strategy it should sync with the company’s overall goals.

4 Ways to Build Social Strategy that Stands on Trust

May 10, 2010 | By | No Comments

Be transparent– Part of building trust with an online influencer and others is letting information out there: the good, the bad, and the ugly. That means if your CEO’s blog is peppered with posts calling her a soul-less corporate machine, leave them up. Despite the nature of the comments, your openness will convey to consumers that you don’t have anything to hide.

04 May

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How to Resolve Online Conflicts

May 4, 2010 | By | No Comments

In an era of blogs, Tweets, and Yelps, ignoring the voice of the customer may damage your brand and your bottom line. It doesn’t have to be that way. Here’s how an online reputation management program will help your company not only resolve conflicts but also potentially stop them before they degenerate into the kind of PR nightmare that makes you want to book the first flight to Bora Bora.

03 May

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Staffing for Social Media Strategy Success

May 3, 2010 | By | No Comments

Just because your boss’s 18-year-old niece spends her life on Facebook doesn’t make her qualified to act as your online listening specialist. What’s more, social media monitoring and online reputation management are emerging fields. As a result, it can be challenging to find staff members who have expertise not only in social media monitoring but also in the sound business strategies needed to make any new endeavor a success.