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online reputation management Archives - Page 2 of 4 - Social Strategy1

B2B Online Reputation Management Tips

December 21, 2010 | By | One Comment

Reputation management isn’t exactly new, but social media has fundamentally changed the way it’s done. Make 2011 the year your B2B brand gets a handle on its online reputation with these three tips.

17 Dec

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Social Media Influencers – FAQ

December 17, 2010 | By | No Comments

Now it’s time to start putting that information you’re collecting into action. One key to an effective social media strategy is engaging influencers. Here’s an FAQ guide to the social media influencer.

19 Nov

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Online Reputation Management – 2 Tips for Success

November 19, 2010 | By | No Comments

A Tweet from an irate customer. A blog entry from an agitated influencer.  It doesn’t matter if you’ve spent years cultivating a brand image designed to generate positive attitudes from consumers. It doesn’t matter if you’ve invested quite a bit of money hiring a top-notch PR firm. In a world guided by the voice of […]

30 Aug

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Social Media Toolkit: The Company Profile

August 30, 2010 | By | No Comments

From sentiment monitoring to online reputation management, social media offers businesses consumer insight and relationship building that was just a dream a few years ago. But you can’t reap any of those advantages if you haven’t implemented the most basic component of social media strategy: the company profile.

5 Questions to Ask During the Planning Process

August 20, 2010 | By | No Comments

Just a few short years ago, blogs were the arena of angst-ridden teens and techno-geeks. Today businesses have transformed them into a tool that engages customers, which, in turn, builds profit. External corporate blogs not only provide consumers with information, they also allow brands to tap into the voice of the customer (VOC). What’s more, these blogs can act as the foundation for building an online reputation.

17 Aug

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3 Ways to Bungle Online Reputation Management

August 17, 2010 | By | No Comments

Want to watch your boss turn forty shades of red? Looking for a way to enrage board members? Perhaps you just want to tank the brand your team has worked so hard to build? Look no further, my friend. Here’s a down-and-dirty guide to transforming your brand’s online reputation management into a headline-earning disaster…

06 Aug

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The No-Nonsense Beginner’s Guide to Social Media Success

August 6, 2010 | By | No Comments

You’ve been tasked with creating a social media strategy. But what do you know about it? Sure, you can post pictures of your baby’s first feeding onto the family blog and “friend” the guy who sat behind you in Mrs. Zook’s math class. But how do you use those social media platforms to build your brand?