Now it’s time to start putting that information you’re collecting into action. One key to an effective social media strategy is engaging influencers. Here’s an FAQ guide to the social media influencer.
A Tweet from an irate customer. A blog entry from an agitated influencer. It doesn’t matter if you’ve spent years cultivating a brand image designed to generate positive attitudes from consumers. It doesn’t matter if you’ve invested quite a bit of money hiring a top-notch PR firm. In a world guided by the voice of […]
From sentiment monitoring to online reputation management, social media offers businesses consumer insight and relationship building that was just a dream a few years ago. But you can’t reap any of those advantages if you haven’t implemented the most basic component of social media strategy: the company profile.
Just a few short years ago, blogs were the arena of angst-ridden teens and techno-geeks. Today businesses have transformed them into a tool that engages customers, which, in turn, builds profit. External corporate blogs not only provide consumers with information, they also allow brands to tap into the voice of the customer (VOC). What’s more, these blogs can act as the foundation for building an online reputation.
Want to watch your boss turn forty shades of red? Looking for a way to enrage board members? Perhaps you just want to tank the brand your team has worked so hard to build? Look no further, my friend. Here’s a down-and-dirty guide to transforming your brand’s online reputation management into a headline-earning disaster…
You’ve been tasked with creating a social media strategy. But what do you know about it? Sure, you can post pictures of your baby’s first feeding onto the family blog and “friend” the guy who sat behind you in Mrs. Zook’s math class. But how do you use those social media platforms to build your brand?
In a few weeks, the Madison Avenue gang of merry swindlers, partiers, and philanderers will once again grace television screens in the series Mad Men. Protagonist Don Draper is famous (or infamous) for delivering platitudes on human nature. One of his most frequently quoted lines is: “Advertising is based on one thing: happiness.”
By now, you know that online listening and reputation management is becoming an increasingly important part of building brand awareness. But listening just isn’t enough. In fact, the whole goal of social media is to connect people. That means that if you’re going to leverage the power of the online world, you must establish an online presence.
When it comes to social strategy, you can find a great partner: a social media listening analyst (SMLA) who will guide you through online listening and social engagement. Here’s what a trained SMLA will do for your brand…