There are too many “online reputation defense” companies promising things they cannot come through on. Read about common myths that are associated with reputation management online and how to avoid making mistakes related to Online Reputation Management (ORM).
In his blog, marketing expert Chris Brogan shared an experience in which an interviewer asked him how to automate all their social media usage. Like Chris, I was struck by the questioner’s desire to take the human out of what is a very human platform.
After Yahoo! released a similar product with a similar name (Yahoo! Play, AOL Play), AOL responded with a very funny, tasteful viral video to sarcastically point out that Yahoo’s ideas were not original.
Does the “openness” of a company Facebook page trigger the sweats? Does the idea of an employee-authored blog make you want to put Legal on your speed dial? Social media—and the openness it demands—presents challenges to regulated industries, such as finance, health care, and even legal professionals. Here are tips for developing a social media […]