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online listening Archives - Social Strategy1

05 Oct

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Does Your Brand Pass the Social Business Test?

October 5, 2011 | By | No Comments

Simply adding a Facebook “Like” button to your website is not a social media strategy. Read some tips from Pam Moore on how to avoid making mistakes on social networks.

14 Sep

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Desperately Seeking Mommies – 2 Tips for Reaching Online Influencers

September 14, 2011 | By | No Comments

In a guest post on Tamar Weinberg’s Techipedia, RadicalParenting.com’s Vanessa Van Petten shares the tactics she used to take her website from 2 unique visitors (her and her mom) to over 200,000. The tips are geared toward tapping the mom blog set, but the core principles are suited for connecting with online influencers of any stripe, whether they blog about BPA-free baby bottles or cutting-edge iPhone apps…

08 Sep

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Social Media Marketing – Ready, Aim, Fire

September 8, 2011 | By | No Comments

Social Media Marketing is nothing like shooting fish in a barrel. Read insights from Dennis Stoutenburgh on how social media marketing should be approached by businesses.

18 Aug

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Using Online Listening Insights in Your Business Strategy

August 18, 2011 | By | No Comments

Welcome to the final installment of our three-part blog series about online listening. Last week, we talked about the insights you can gain from online listening.  Once you’ve found important key trends, you can put those insights to work by incorporating them into your business strategies. Marketing & Content Incorporate the insights found into your […]

11 Aug

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Online Listening: The Impact of Insights

August 11, 2011 | By | No Comments

What do you do with the information you find from online listening? By analyzing the data, you’ll find insights that help you build online strategies.

04 Aug

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Why Online Listening?

August 4, 2011 | By | One Comment

Today, so much of our news, information and conversation happen on the Internet – which means we have to be good listeners online as well as offline.

06 Jun

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Twitter Additions Make Sharing and Conversation Easier

June 6, 2011 | By | No Comments

Twitter continues the online trend toward media integration by adding support for six additional social media platforms. Users will now be able to see multimedia content from Amazon, AOL Video, Foursquare, Gowalla, Meetup, and Plancast within Twitter streams. These third-party sites join other social sites Twitter added last year, such as YouTube and TwitPic.

03 Jun

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PR Pros’ Social Media Advice: “Don’t Be a Jerk”

June 3, 2011 | By | No Comments

Need advice from PR pros who’ve “been there, done that” on social media? PR Newswire recently released its whitepaper Mastering Public Relations in Social Media. Based on interviews with more than a dozen public relations experts, it packages social media advice, from do’s and don’ts to crisis management tips.

30 May

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The Ignore Button and Social Media Monitoring

May 30, 2011 | By | No Comments

On Social Media Today, Pam Moore writes about the Ignore button. It’s used by brands who don’t listen to the conversation that is already happening on social media sites, like Facebook, Twitter, or Yelp.
The cost of ignoring online conversation is high. Pam writes that brands without a social media monitoring strategy miss valuable opportunities to engage audiences, build brand equity, and boost sales.

10 Sep

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4 Lunch Break Social Media Strategy Boosters

September 10, 2010 | By | No Comments

ocial media strategy takes time. From developing an online listening program to building a base of devoted online influencers, social success—virtual style—doesn’t happen overnight. That doesn’t mean that there aren’t…