In a guest post on Tamar Weinberg’s Techipedia, RadicalParenting.com’s Vanessa Van Petten shares the tactics she used to take her website from 2 unique visitors (her and her mom) to over 200,000. The tips are geared toward tapping the mom blog set, but the core principles are suited for connecting with online influencers of any stripe, whether they blog about BPA-free baby bottles or cutting-edge iPhone apps…
Welcome to the final installment of our three-part blog series about online listening. Last week, we talked about the insights you can gain from online listening. Once you’ve found important key trends, you can put those insights to work by incorporating them into your business strategies. Marketing & Content Incorporate the insights found into your […]
Twitter continues the online trend toward media integration by adding support for six additional social media platforms. Users will now be able to see multimedia content from Amazon, AOL Video, Foursquare, Gowalla, Meetup, and Plancast within Twitter streams. These third-party sites join other social sites Twitter added last year, such as YouTube and TwitPic.
Need advice from PR pros who’ve “been there, done that” on social media? PR Newswire recently released its whitepaper Mastering Public Relations in Social Media. Based on interviews with more than a dozen public relations experts, it packages social media advice, from do’s and don’ts to crisis management tips.
On Social Media Today, Pam Moore writes about the Ignore button. It’s used by brands who don’t listen to the conversation that is already happening on social media sites, like Facebook, Twitter, or Yelp.
The cost of ignoring online conversation is high. Pam writes that brands without a social media monitoring strategy miss valuable opportunities to engage audiences, build brand equity, and boost sales.
ocial media strategy takes time. From developing an online listening program to building a base of devoted online influencers, social success—virtual style—doesn’t happen overnight. That doesn’t mean that there aren’t…