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online listening strategies Archives - Social Strategy1

15 Sep

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Niche Market Insights: Financial Communities and the PCAOB

September 15, 2011 | By | No Comments

Are you keeping up with the recent PCAOB news and online chatter? The PCAOB is discussing various new concepts that could affect any publicly traded company. Read more about how this could affect your brand.

18 Aug

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Using Online Listening Insights in Your Business Strategy

August 18, 2011 | By | No Comments

Welcome to the final installment of our three-part blog series about online listening. Last week, we talked about the insights you can gain from online listening.  Once you’ve found important key trends, you can put those insights to work by incorporating them into your business strategies. Marketing & Content Incorporate the insights found into your […]

11 Aug

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Online Listening: The Impact of Insights

August 11, 2011 | By | No Comments

What do you do with the information you find from online listening? By analyzing the data, you’ll find insights that help you build online strategies.

04 Aug

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Why Online Listening?

August 4, 2011 | By | One Comment

Today, so much of our news, information and conversation happen on the Internet – which means we have to be good listeners online as well as offline.

09 Aug

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Friend-Casting – Social media Word of the Day

August 9, 2010 | By | No Comments

Google. Friend. Tweet. The internet and social media has created a whole new vocabulary that’s quickly becoming part of our day-to-day communications. Well, now you can thank social media for adding another word to our language: friend-casting.

06 Aug

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The No-Nonsense Beginner’s Guide to Social Media Success

August 6, 2010 | By | No Comments

You’ve been tasked with creating a social media strategy. But what do you know about it? Sure, you can post pictures of your baby’s first feeding onto the family blog and “friend” the guy who sat behind you in Mrs. Zook’s math class. But how do you use those social media platforms to build your brand?

30 Jul

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The Keywords You Need for Social Media Success

July 30, 2010 | By | One Comment

You know enough about social media to know your brand’s moniker is a critical keyword in your online listening campaign. But if your social media monitoring strategy consists solely of searches for the brand name, then you might be missing out on a treasure trove of readily-available intelligence. Here are other keywords you should add to your online listening list: