Are you keeping up with the recent PCAOB news and online chatter? The PCAOB is discussing various new concepts that could affect any publicly traded company. Read more about how this could affect your brand.
Welcome to the final installment of our three-part blog series about online listening. Last week, we talked about the insights you can gain from online listening. Once you’ve found important key trends, you can put those insights to work by incorporating them into your business strategies. Marketing & Content Incorporate the insights found into your […]
When a four-year-old has an oops-ie it’s typically not a big deal. At worst you find yourself irritated, inconvenienced, or embarrassed. Employee oops-ies are an entirely different animal. A twitchy finger that accidentally hits “Reply All.” A travel-weary salesperson tweeting frustration about an A-list client. Social media’s ease of use makes it all too easy for those “uh-oh’s” to become “Oh, no’s!” Check out these three strategies for minimizing those headache causers.
Google. Friend. Tweet. The internet and social media has created a whole new vocabulary that’s quickly becoming part of our day-to-day communications. Well, now you can thank social media for adding another word to our language: friend-casting.
You’ve been tasked with creating a social media strategy. But what do you know about it? Sure, you can post pictures of your baby’s first feeding onto the family blog and “friend” the guy who sat behind you in Mrs. Zook’s math class. But how do you use those social media platforms to build your brand?
In a few weeks, the Madison Avenue gang of merry swindlers, partiers, and philanderers will once again grace television screens in the series Mad Men. Protagonist Don Draper is famous (or infamous) for delivering platitudes on human nature. One of his most frequently quoted lines is: “Advertising is based on one thing: happiness.”
You know enough about social media to know your brand’s moniker is a critical keyword in your online listening campaign. But if your social media monitoring strategy consists solely of searches for the brand name, then you might be missing out on a treasure trove of readily-available intelligence. Here are other keywords you should add to your online listening list:
The Green Thumb. We all know one. Maybe your dad causes a tomato plant to produce fruit simply because by touching it. Perhaps your next-door neighbor’s front porch is an obnoxious display of blooms and greenery. Here’s how you can use green thumb know-how to nurture your online listening and social engagement campaign…