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online intelligence Archives - Social Strategy1

03 Nov


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Quick Tip: Monetize the Positive Review

November 3, 2011 | By | No Comments

Are you using your positive reviews or testimonials to help grow your business online? Find out how to turn positive reviews in revenue.

08 Sep


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Lost: Brand Social Media Strategy

September 8, 2011 | By | No Comments

Without good online intelligence, it’s hard for businesses to know for sure that they’re getting the most out of their social media investment. I was reminded of this when I read that nearly half (46%) of millionaires now use Facebook, according to a study from consulting and marketing firm Spectrem Group.

06 Sep


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Facebook Marketing Triggers Goat Shortage at Party

September 6, 2011 | By | No Comments

It seems that, a site dedicated to reggae music, invited 200 people to a launch party in Indonesia, writes Casey Hibbard on Social Media Examiner. Website owner Alex Morrissey says that because of the company’s strong Facebook presence in that area, however, more than 1,000 people showed up.

16 May


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Discounts Don’t Drive Wealthy Social Users to Follow Brands, Says Study

May 16, 2011 | By | No Comments

The findings are noteworthy because most studies have suggested that the average Facebook Joe or Jane follows brands for the discounts, deals, and freebies. So what does drive the affluent to follow?

25 Mar


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Take Me to Your Social Strategy Leader

March 25, 2011 | By | No Comments

Jeremiah Owyang started keeping tabs on the growing number of social strategists in corporate ranks. Currently, he’s aware of 280 people who hold the title. The eye-catcher on the list is the proportion of regulated industries represented.

09 Mar



How to Deal with Social Media Failure

March 9, 2011 | By | 2 Comments

Greed may ultimately not be good, but failure might be. In Failures and Success, Chris Brogan observes that failure is good because it creates opportunity. He writes: “The key part of failure is learning and adapting and moving on.”

21 Feb


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10-Min Social Media Challenge

February 21, 2011 | By | No Comments

If you had an extra 30 minutes, how would you spend the time? That’s the question marketer Chris Brogan recently asked in a blog post. He writes: “We choose what we do with our time. What are you doing with yours?” Great question, Chris! Let’s narrow it down to a Monday-sized bite: In 10 minutes, […]