What’s the opposite of social media advocacy? It’s badvocacy. Badvocates are social media denizens who spread negative comments about a brand. Here’s a summary of Maria’s three primary reasons for negative online sentiment.
There is not a more critical area of your business in this ever evolving world of social media than knowing just enough to be dangerous in implementing and measuring an effective social strategy to communicate with your clients and prospects.
You may not be as big as BP. Your crisis may not affect millions of people or thousands of square miles of land. Yet you do need a comprehensive reputation management plan designed to give you the information you need to effectively communicate to stakeholders. Social media monitoring is a smart way to protect the investment in your brand. Here’s how online listening can boost reputation management: