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negative online sentiment Archives - Social Strategy1

23 Feb


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Battling the Badvocates

February 23, 2011 | By | No Comments

What’s the opposite of social media advocacy? It’s badvocacy. Badvocates are social media denizens who spread negative comments about a brand. Here’s a summary of Maria’s three primary reasons for negative online sentiment.

01 Jun


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Online Listening for On-target Rep Management

June 1, 2010 | By | No Comments

You may not be as big as BP. Your crisis may not affect millions of people or thousands of square miles of land. Yet you do need a comprehensive reputation management plan designed to give you the information you need to effectively communicate to stakeholders. Social media monitoring is a smart way to protect the investment in your brand. Here’s how online listening can boost reputation management: