A recent study published by Flurry reports that for the first time ever, daily time spent on mobile apps surpasses desktop and mobile web consumption. The results show that the average user spends 9% more time using mobile apps than the internet. The two winners within the mobile world are of course games, claiming 47% and social networking at 32%.
Many small businesses still view mobile marketing tactics, such as text messaging, location-based websites, and mobile apps, as too cutting edge to be of value, according to the 2011 State of Small Business Report from Network Solutions and the University of Maryland. Here’s a snapshot of the researchers’ mobile findings: