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marketing strategy Archives - Social Strategy1

08 Oct

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Beyond the Selfies: The Changing Face of Social Media

October 8, 2015 | By | No Comments

Are your customers truly the new marketing department? With rapid changes in social media platforms, it can be difficult to maintain control of your restaurant’s brand online. This past September at the annual MUFSO conference in Dallas, TX, a group of experts from the restaurant industry gathered to share their insights on how to continue driving a restaurant’s success […]

The Future of Marketing on Facebook

September 5, 2014 | By | No Comments

Facebook announced changes to the News Feed algorithm, changes that are intended to better identify click-bait style content. This is on top of penalizing meme-style content that is text-heavy and openly asks for likes, comments, and shares. What does this mean for marketers? Well, people are already increasingly reluctant to share political and religious views with […]

30 Apr

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Pinterest As A B2B Marketing Tool? Here’s How

April 30, 2012 | By | No Comments

Pinterest has exploded but are you sure you can use it as a marketing tool? Learn some great tips on how to use your Pinterest Page as a marketing tool.

07 Sep

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Customer Support Goes Social – Don’t Miss This Webinar

September 7, 2011 | By | 3 Comments

After the record-breaking attendance of our last social media webinar and at the request of our followers, another great webinar is coming your way Wednesday, September 14th at 2pm Eastern. “Customer Support Goes Social – 3 Important Business Lessons and the Pitfalls to Avoid” is hosted by OfficeArrow’s Co-Founder Mike Lewis and author of “Social […]

01 Sep

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33% of B2B Marketers Don’t Track ROI [Survey]

September 1, 2011 | By | No Comments

A full one-third of B2B marketers surveyed by Sagefrog Marketing Group reported that they don’t track return on investment. Why? Cynthia Boris on Marketing Pilgrim, who shares her thoughts on the survey findings, notes that tracking and reporting…

21 Apr

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Does Social Media Generate Sales?

April 21, 2011 | By | No Comments

Does social media generate sales? Perhaps not, suggests some data. Paul Chaney shares a Practical eCommerce survey that revealed 77% of participants reported sales made directly or indirectly through social media made up less than 5% of total sales.

10 Aug

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Where’s that Blasted Waldo? – How to Search the Social Media Haystack

August 10, 2010 | By | No Comments

While most of us aren’t looking for Waldo anymore, you may find yourself charged with finding and building relationships through social media. It can be overwhelming—after all, according to research by Pew, nearly three-quarters of teens and young adults use social network sites. So how do you find the users you need to connect with? Here are three of the online places where your customers might be hanging out…

06 Aug

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The No-Nonsense Beginner’s Guide to Social Media Success

August 6, 2010 | By | No Comments

You’ve been tasked with creating a social media strategy. But what do you know about it? Sure, you can post pictures of your baby’s first feeding onto the family blog and “friend” the guy who sat behind you in Mrs. Zook’s math class. But how do you use those social media platforms to build your brand?