The rumor is that music sites Spotify and Rhapsody as well as The Wall Street Journal are part of the deal. Allowing users to share their favorite musics, television shows and movies will essential turn the site into a media site.
A full one-third of B2B marketers surveyed by Sagefrog Marketing Group reported that they don’t track return on investment. Why? Cynthia Boris on Marketing Pilgrim, who shares her thoughts on the survey findings, notes that tracking and reporting…
According to a recent eMarketer report, Gen Xers love online video.The report showed that about 75% of Generation X watches video online, and that number is expected to rise. That’s good news for marketers, says Marketing Pilgrim’s Cynthia Boris, because it gives businesses more options for connecting with that market. What’s more, online video is compatible with mobile marketing.
Last week, web marketing firm HubSpot acquired social media marketing company oneforty. Frank Reed on Marketing Pilgrim reports that the news is in how HubSpot shared the press release: it was tweeted in 11 separate messages, each with a “Tweet This” link at the end. Check out a sample:
“Today @HubSpot acquired @oneforty, a social media marketing company based in Cambridge, MA. #Hub140 – http://bit.ly/Hub140 Tweet This”
On Marketing Pilgrim, Frank Reed writes about Paul’s use of the Google+ research to potentially generate interest for his business. Frank continues that business pros, having learned from other social media platforms like Facebook, will “try to turn this new fast growing platform [Google+] into a marketing machine before it’s a social machine.”
Whether it’s YouTube or Facebook, Twitter or Flickr, social media platforms help even the marketing playing field for the businesses in your neighborhood, whether it’s the ice cream shop where your daughter got her first job or the art store where you had your marriage certificate framed.