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HubSpot Archives - Social Strategy1

31 Jan

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Lead Nurturing Explored In HubSpot eBook

January 31, 2012 | By | No Comments

Lead nurturing and development is a new hot topic for business looking to get more from the internet and social media. Read some tips and advice on how to nurture your leads and grow them into sales.

22 Aug

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11-Tweet Press Release – Clever or Confounding?

August 22, 2011 | By | No Comments

Last week, web marketing firm HubSpot acquired social media marketing company oneforty. Frank Reed on Marketing Pilgrim reports that the news is in how HubSpot shared the press release: it was tweeted in 11 separate messages, each with a “Tweet This” link at the end. Check out a sample:
“Today @HubSpot acquired @oneforty, a social media marketing company based in Cambridge, MA. #Hub140 – http://bit.ly/Hub140 Tweet This”

28 Jun

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5 Tips On Getting More Facebook Likes

June 28, 2011 | By | No Comments

Even though Google has recently launched their answer to Facebook with Google+, we all know that it will take a lot to get our attention off the social media giant that is Facebook. And with that attention goes advertising dollars, development and social media integration. With that in mind I thought I would share some tips I got from a recent blog post on HubSpot. Drew Fortin gives us 7 steps but here are the best 5:

16 Jun

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Want Blog Readers? Stir the Pot.

June 16, 2011 | By | One Comment

Want blog readers? Of course, you do. On HubSpot Blog, Magdalena Georgieva shares her recipe for attracting 400 blog comments. You’ll need to check out her piece to learn about 2 of her steps, but there is one step that caught my eye: stir the pot of controversy.

09 Jun

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The Care and Feeding of Blogs – 3 Tips

June 9, 2011 | By | No Comments

If the brand blog is withering on the virtual vine, it might be time to reassess the content and find out where the disconnect is. Social Media Examiner founder Michael Stelzner, in a guest post on HubSpot Blog, identifies 7 mistakes that businesses commonly make in corporate blogs. Here’s a recap of two biggies: You […]

02 Jun

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“Please Retweet” Triggers 4x More Retweets, Data Suggests

June 2, 2011 | By | No Comments

Do you add “Please Retweet” or “Please RT” to your tweets? If not, you might want to consider doing so. On HubSpot Blog, Dan Zarrella shared his analysis of more than 10,000 tweets, which showed messages that included a request for a retweet were more likely to be shared:

11 May

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Share this Post with the Social Media Challenged

May 11, 2011 | By | No Comments

Feed the content monster. Jeanne compares the web to a Cookie Monster-like beast that, instead of cookies, consumes content 24/7. One way to jump into social media is by publishing a blog.
What should you write about? Start by blogging about things your customers or clients ask you every day, whether it’s how to initiate divorce proceedings or how to correct a bad credit report.

04 May

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The Bin Laden Story – Social Media Takeaways

May 4, 2011 | By | No Comments

Magdalena Georgieva, on HubSpot Blog, shares The Online Anatomy of a Spreading Story, which gleans marketing takeaways from the way the Bin Laden event was shared:

03 May

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Got Followers?

May 3, 2011 | By | No Comments

Dan Zarrella of Hubspot did a study recently and reveals his results at 5 Scientfically Proven Ways to Get More Followers. So these aren’t just best practice tips based on what some people have seen worked with their own accounts, he used some actual research and put the results together on a great infographic.