Last week, web marketing firm HubSpot acquired social media marketing company oneforty. Frank Reed on Marketing Pilgrim reports that the news is in how HubSpot shared the press release: it was tweeted in 11 separate messages, each with a “Tweet This” link at the end. Check out a sample:
“Today @HubSpot acquired @oneforty, a social media marketing company based in Cambridge, MA. #Hub140 – http://bit.ly/Hub140 Tweet This”
Strategy can be trickier to develop when it centers on a tool that is relatively new to most professionals: social media.
Marketing Pilgrim’s Frank Reed shares recent Hiscox data:
Only 12% of SMBs said they could not do without social media.
Yet 50% said they could not do without word of mouth recommendations.
On Marketing Pilgrim, Frank Reed writes about Paul’s use of the Google+ research to potentially generate interest for his business. Frank continues that business pros, having learned from other social media platforms like Facebook, will “try to turn this new fast growing platform [Google+] into a marketing machine before it’s a social machine.”
In a tweet from Chrysler’s brand account, an employee of the car maker’s social media agency suggested that the citizens of the Motor City didn’t know how to drive. And, to make matters worse, the employee did it while dropping the f-bomb.