Forrester analyst Sean Corcoran points out that tweets of the unpaid variety may not be seen by followers, especially those who have a huge follow list. But when users sign in to their account, they’ll soon see promoted messages in prime real estate near the top of the timeline.
In a recent blog, Forrester analyst Nate Elliott shared 5 ways to use social data. One of his tips is to use social data to identify key influencers. With U.S. consumers making more than 500 billion peer-to-peer brand/product impressions, brands can harness social metrics to pinpoint the most influential customers, Nate writes. Once you know who these vocal users are, you can reach out to them.
A Dell survey, conducted by Forrester survey, of 200 medium and large U.S.-based marketers, found that brands who implement social media monitoring and online engagement programs benefit from a boost in customer satisfaction scores and loyalty.
Congratulations. Your website, which sets the industry standards for aesthetic and use, is ranked on the coveted first page. But focus your entire web strategy around site stats and first page rankings and you’re likely missing out on one of your most valuable assets—the voice of the customer. Here are four reasons why your online […]