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Forrester Archives - Social Strategy1

25 Oct

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Got Social Media Training?

October 25, 2011 | By | No Comments

How do you train employees to be socially involved, without scaring them away from using social networks with a “Big Brother” approach?

13 Oct

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Social Media Strategy Cannot Live on Data Alone

October 13, 2011 | By | No Comments

Should you follow someone online based on their Klout score or how they rank on Peer Index?

04 Aug

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Paid Tweets – What Are They Good For?

August 4, 2011 | By | No Comments

Forrester analyst Sean Corcoran points out that tweets of the unpaid variety may not be seen by followers, especially those who have a huge follow list. But when users sign in to their account, they’ll soon see promoted messages in prime real estate near the top of the timeline.

22 Jul

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Hell Hath No Fury Like a Karate Mom Scorned

July 22, 2011 | By | No Comments

In a recent blog, Forrester analyst Nate Elliott shared 5 ways to use social data. One of his tips is to use social data to identify key influencers. With U.S. consumers making more than 500 billion peer-to-peer brand/product impressions, brands can harness social metrics to pinpoint the most influential customers, Nate writes. Once you know who these vocal users are, you can reach out to them.

19 Apr

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4 Reasons Why It’s Not About First Page Results Anymore

April 19, 2010 | By | No Comments

Congratulations. Your website, which sets the industry standards for aesthetic and use, is ranked on the coveted first page.  But focus your entire web strategy around site stats and first page rankings and you’re likely missing out on one of your most valuable assets—the voice of the customer.  Here are four reasons why your online […]