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forbes Archives - Social Strategy1

03 Oct


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She Kissed a Girl, Southwest Didn’t Like It – Media Picks Up Star’s Tweeted Complaint

October 3, 2011 | By | No Comments

Actress Leisha Hailey was kicked off of a Southwest Airline flight for kissing her female companion. She quickly took her issue to Twitter and created an enormous PR mess for Southwest Airlines.

21 Sep


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“People” Engine Uses Facebook Data to Rank Job Seekers

September 21, 2011 | By | No Comments

How might the analysis negatively affect a potential star employee who doesn’t use Facebook frequently or have a wide social circle? Co-founder Adeyemi Ajao says they are working on building its analysis so it understands the quality of those social connections in addition to the quantity.

31 Aug


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Are Consumers Daily Deal’ed Out?

August 31, 2011 | By | No Comments

Experian Hitwise found that 52% of surveyed consumers were overwhelmed with the volume of daily deals they receive. Traffic for social shopping giants Groupon and LivingSocial is also reported to be down, although the report did not account for mobile or app traffic.

Metrics That Matter

August 8, 2011 | By | One Comment

All businesses want to be online and track their involvement, the problem is that they do not know which statistics and data matter to business growth online.

04 Aug


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Why Online Listening?

August 4, 2011 | By | One Comment

Today, so much of our news, information and conversation happen on the Internet – which means we have to be good listeners online as well as offline.

21 Jun


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Top-Level Domains Will Help Web Growth & Reach

June 21, 2011 | By | One Comment

Monday ICANN voted to allow the implementation of top-level domains (TLDs) globally. This is sure to change how we buy domains for our businesses from now on.

08 Oct


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Dig Deep with Social Media Monitoring

October 8, 2010 | By | No Comments

You understand that customers are talking about your brand on social sites. But even if your company has an established social media monitoring program, that may not be enough. There’s more to the web than sites like YouTube and Facebook, and if you’re not wearing your listening ears you may be missing out on conversation […]