How might the analysis negatively affect a potential star employee who doesn’t use Facebook frequently or have a wide social circle? Co-founder Adeyemi Ajao says they are working on building its analysis so it understands the quality of those social connections in addition to the quantity.
Experian Hitwise found that 52% of surveyed consumers were overwhelmed with the volume of daily deals they receive. Traffic for social shopping giants Groupon and LivingSocial is also reported to be down, although the report did not account for mobile or app traffic.
You understand that customers are talking about your brand on social sites. But even if your company has an established social media monitoring program, that may not be enough. There’s more to the web than sites like YouTube and Facebook, and if you’re not wearing your listening ears you may be missing out on conversation […]