His analysis focuses on a finding in the recent Pew report “The Social Side of the Internet,” which revealed that Twitter users are much more likely than users of other social networks to discover groups on the web.
It’s true that repetition can drive us bonkers sometimes. The Dora the Explorer theme song that batters your brains into mush. A barking dog that hammers your eardrums. It turns out that repetition is not always a bad thing. In fact, when it takes the form of a consistent message, repetition can be a smart technique to inject into your brand’s social media strategy.
Grandma’s apple pie. A book with paper pages. When it comes to old fashioned, some things are good. But what happens in enterprise when old fashioned collides with digital strategy? Mitch Joel, in Good Old Fashioned Values, gives us one scenario: a roomful of clients who shake their heads in disbelief when presented with stats […]