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Cynthia Boris Archives - Social Strategy1

23 Sep

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Facebook – Are Users Ready to Read/Watch/Listen?

September 23, 2011 | By | No Comments

The rumor is that music sites Spotify and Rhapsody as well as The Wall Street Journal are part of the deal. Allowing users to share their favorite musics, television shows and movies will essential turn the site into a media site.

01 Sep

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33% of B2B Marketers Don’t Track ROI [Survey]

September 1, 2011 | By | No Comments

A full one-third of B2B marketers surveyed by Sagefrog Marketing Group reported that they don’t track return on investment. Why? Cynthia Boris on Marketing Pilgrim, who shares her thoughts on the survey findings, notes that tracking and reporting…

26 Aug

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Gen Xers Want Their Online Video Star

August 26, 2011 | By | No Comments

According to a recent eMarketer report, Gen Xers love online video.The report showed that about 75% of Generation X watches video online, and that number is expected to rise. That’s good news for marketers, says Marketing Pilgrim’s Cynthia Boris, because it gives businesses more options for connecting with that market. What’s more, online video is compatible with mobile marketing.

05 Jul

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Of Sticky Buns and Social Media…

July 5, 2011 | By | No Comments

Whether it’s YouTube or Facebook, Twitter or Flickr, social media platforms help even the marketing playing field for the businesses in your neighborhood, whether it’s the ice cream shop where your daughter got her first job or the art store where you had your marriage certificate framed.

22 Jun

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20% Say Facebook Influences Buying Decisions

June 22, 2011 | By | No Comments

Fans want deals from brands on Facebook. It’s conventional social media wisdom that just received more support from Kantar Media’s Compete Online Shopper Intelligence Survey.