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customer relationship management Archives - Social Strategy1

How to Get More Sales Leads with Social Media

September 26, 2014 | By | No Comments

Social media is used by 87% of content marketers to carry out B2B content marketing tactics. Every platform has the potential of being a highly effective way to start new relationships and nurture existing ones. With compelling and educational content, businesses can also use social media to differentiate from competitors and show expertise in an [...]

19 Apr

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Customer Relationship Management: 5 Trends That Will Shape The Next 5 Years

April 19, 2012 | By | No Comments

Why is CRM so important? Read more to learn 5 Customer Relationship Management trends that you should be analyzing right now!

10 Aug

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Where’s that Blasted Waldo? – How to Search the Social Media Haystack

August 10, 2010 | By | No Comments

While most of us aren’t looking for Waldo anymore, you may find yourself charged with finding and building relationships through social media. It can be overwhelming—after all, according to research by Pew, nearly three-quarters of teens and young adults use social network sites. So how do you find the users you need to connect with? Here are three of the online places where your customers might be hanging out…

20 Jul

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Voice of the Customer (VOC) – More Than a Customer Service Buzzword

July 20, 2010 | By | One Comment

From “United breaks guitars” to Comcast’s team of Twitter monitors, blogs abound with stories of how the voice of the customer (VOC) impacts the service component for everyone from mom-and-pop shops to Fortune 500 firms. Yet the truth is that the voice of the customer affects so much more than how a brand handles complaints. Here’s how online listening and VOC improve other critical business functions…