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customer engagement Archives - Social Strategy1

CXMSUMMIT is Coming to Dallas

December 12, 2012 | By | No Comments

Join us Thursday, January 31, 2013 in Dallas for the CXMSUMMIT to learn about social media business strategies and best practices that will lead you to more customers. Enjoy cocktails and content at this complimentary event at the Westin Galleria from 2 – 6 p.m. CST. Headlining Topics: Customer Data & Building Loyalty – Learn to […]

25 Aug


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Content Marketing for Business: Blogging Basics

August 25, 2011 | By | No Comments

Is your business just getting started with content marketing and blogging? Our SocialStrategy1 Q&A with analyst Teri Guill offers you a few helpful blogging basics.

14 Apr


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Mini-Lesson on Earning Customers via Twitter

April 14, 2011 | By | No Comments

A social media lesson in less than 100 words: During a flight, social media marketer Aaron Strout tweeted for a favor: tell him if his US Airways flight was expected to land on time. He received a number of helpful responses—including one from an employee at a competing airline.

07 Mar


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Define: Social Media ROI Cycle

March 7, 2011 | By | One Comment

We have product life cycles, customer life cycles, and marketing cycles. Now Jamie Turner gives us the social media ROI cycle. In Understanding the Social Media ROI Cycle, he divides the cycle into 3 stages.

14 Feb


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New Social Media Sites Picture Perfect?

February 14, 2011 | By | No Comments

Facebook is giving prime real estate to images on profiles and pages—and it seems they’re not the only ones in the social media world paying attention to the increasing importance of pics.

27 Jan


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Old Spice Guy Graces Fans Again

January 27, 2011 | By | No Comments

It’s the return of the web’s favorite barely-dressed brand spokesperson. Isaiah Mustafa, a.k.a. The Old Spice Guy, is making a return to YouTube, says Mashable’s Todd Wasserman. Last year, the cheeky campaign took customer engagement to a new level when it posted video clips personally addressed to individual fans. Millions of views and tens of […]