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corporate blog Archives - Social Strategy1

09 Apr

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Effective Business Blogging Takes Time: 6 Tips For Shaving Hours Off Of The Process

April 9, 2012 | By | No Comments

There are plenty of “blogging experts” that will offer you advice for how to manage your business’ blog, but do they actually know what they are talking about?

25 Aug

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Content Marketing for Business: Blogging Basics

August 25, 2011 | By | No Comments

Is your business just getting started with content marketing and blogging? Our SocialStrategy1 Q&A with analyst Teri Guill offers you a few helpful blogging basics.

23 May

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Control Online Reputation Before It Controls You

May 23, 2011 | By | No Comments

A customer posted a review, one Jason describes as “very bad”, to a major review site. The negative review now appears on the first page of Google search results for the company.

12 May

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Yarn Co. Knits Connections Thru Social Media

May 12, 2011 | By | No Comments

On Social Media Explorer, Ilana Rabinowitz, VP of Marketing for Lion Brand, shares When Marketing Becomes Media, Millions Follow. She details the company’s considerable foray into social media—and it all started with a single question: “What kind of content could we offer that would be interesting, inspiring and entertaining enough to attract the people we were looking for?”

10 Sep

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4 Lunch Break Social Media Strategy Boosters

September 10, 2010 | By | No Comments

ocial media strategy takes time. From developing an online listening program to building a base of devoted online influencers, social success—virtual style—doesn’t happen overnight. That doesn’t mean that there aren’t…

31 Aug

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Social Media for Social Responsibility

August 31, 2010 | By | No Comments

And there’s nothing wrong with sharing those corporate social responsibility efforts (CSR) with consumers. In fact, social media is the ideal way to share those efforts with the world. Here are tips for incorporating social responsibility projects into social media strategy…

27 Aug

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Engage Consumers – Corporate Blogging for Fun and Profit

August 27, 2010 | By | No Comments

No, this isn’t a continuing ed class at your local community college. This is about writing a blog that will help nurture those valuable online influencers. And, if you follow a few simple tips, you might just have a little fun doing it.

5 Questions to Ask During the Planning Process

August 20, 2010 | By | No Comments

Just a few short years ago, blogs were the arena of angst-ridden teens and techno-geeks. Today businesses have transformed them into a tool that engages customers, which, in turn, builds profit. External corporate blogs not only provide consumers with information, they also allow brands to tap into the voice of the customer (VOC). What’s more, these blogs can act as the foundation for building an online reputation.