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content strategy Archives - Social Strategy1

How to Get More Sales Leads with Social Media

September 26, 2014 | By | No Comments

Social media is used by 87% of content marketers to carry out B2B content marketing tactics. Every platform has the potential of being a highly effective way to start new relationships and nurture existing ones. With compelling and educational content, businesses can also use social media to differentiate from competitors and show expertise in an […]

3 Tips for Content Evaluation

July 25, 2014 | By | No Comments

You know that web content is the text, images, audio, and video in your website or web application. Content evaluation is a constant assessment of how well that content meets your goals. Why evaluate your content? It’s the only way to understand whether you’re making progress or having an impact. With ongoing assessment of your […]

Content Strategy Essentials in 2014

May 28, 2014 | By | No Comments

In August 2013, Google announced the arrival of in-depth articles, a search feature which has since become a great way to feature your brand’s best content while driving higher-converting organic search traffic. With in-depth articles, Google finally began rewarding sites providing the highest quality content. This move supported my claim that an active blog is […]

5 Headline Tips That Get Your Community Clicking

January 16, 2014 | By | No Comments

Writing great content that’s collecting digital dust? When people come to us for help with their social media and content marketing problems, they usually name of one of two goals they are having trouble reaching: growing their community to a certain size or getting that community to engage in the content. These problems might seem […]

19 Sep

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Re-energize Your Blog – Quick Tip

September 19, 2011 | By | No Comments

Use social media channels to drive people to your blog, he recommends. One way to accomplish that is by taking tidbits of blog material and repackaging it into Facebook or Tumblr sized bites. Also use blog headlines or quotes to generate interest through social channels like LinkedIn and Twitter.

25 Aug

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Content Marketing for Business: Blogging Basics

August 25, 2011 | By | No Comments

Is your business just getting started with content marketing and blogging? Our SocialStrategy1 Q&A with analyst Teri Guill offers you a few helpful blogging basics.

17 Feb

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Define Your Social Media Strategy

February 17, 2011 | By | One Comment

In “Social Media Strategy Learning Curve and Framework,” Mark Smiciklas, posting on Social Media Explorer, writes about the phases of social media business evolution. Here’s a summary.