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comScore Archives - Social Strategy1

21 Jun

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Mobile Apps Are Taking Over

June 21, 2011 | By | No Comments

A recent study published by Flurry reports that for the first time ever, daily time spent on mobile apps surpasses desktop and mobile web consumption. The results show that the average user spends 9% more time using mobile apps than the internet. The two winners within the mobile world are of course games, claiming 47% and social networking at 32%.

15 Jun

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Online Influencers Inspire Action, Study Says

June 15, 2011 | By | No Comments

A newly released report suggests that tidbit of conventional wisdom isn’t far from the truth. SAY Media, TRU, and comScore researched the consumers who follow what the report coins Passionate Voices, influencers who use blogs, Twitter, and other new media platforms to produce category-specific, independent (not corporate sponsored) content.