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Comparz Archives - Social Strategy1

24 Aug

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SMBs Say User Reviews Guide B2B Buying Decisions

August 24, 2011 | By | No Comments

Over 90% of business buyers say that user reviews and ratings are the best help in making vendor decisions, according to a recent survey from review firm Comparz. What’s more, 84% say that buying/decision guides would be helpful in guiding their decisions.