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brand management strategy Archives - Social Strategy1

19 Nov

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Online Reputation Management – 2 Tips for Success

November 19, 2010 | By | No Comments

A Tweet from an irate customer. A blog entry from an agitated influencer.  It doesn’t matter if you’ve spent years cultivating a brand image designed to generate positive attitudes from consumers. It doesn’t matter if you’ve invested quite a bit of money hiring a top-notch PR firm. In a world guided by the voice of […]

10 Aug

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Where’s that Blasted Waldo? – How to Search the Social Media Haystack

August 10, 2010 | By | No Comments

While most of us aren’t looking for Waldo anymore, you may find yourself charged with finding and building relationships through social media. It can be overwhelming—after all, according to research by Pew, nearly three-quarters of teens and young adults use social network sites. So how do you find the users you need to connect with? Here are three of the online places where your customers might be hanging out…

06 Aug

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The No-Nonsense Beginner’s Guide to Social Media Success

August 6, 2010 | By | No Comments

You’ve been tasked with creating a social media strategy. But what do you know about it? Sure, you can post pictures of your baby’s first feeding onto the family blog and “friend” the guy who sat behind you in Mrs. Zook’s math class. But how do you use those social media platforms to build your brand?

30 Jul

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The Keywords You Need for Social Media Success

July 30, 2010 | By | One Comment

You know enough about social media to know your brand’s moniker is a critical keyword in your online listening campaign. But if your social media monitoring strategy consists solely of searches for the brand name, then you might be missing out on a treasure trove of readily-available intelligence. Here are other keywords you should add to your online listening list:

07 May

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Nurturing the Online Influencer – Building the Brand Fan

May 7, 2010 | By | No Comments

The brand fan. This enthusiastic and energetic consumer isn’t as elusive as you might think. It’s true that, according to Forrester’s Peer Influence Analysis, a mere 16% of online Americans are responsible for 80% of the brand impressions on social media. Yet there are ways to find, nurture, and engage brand fans. Here are three strategies for building passionate and vocal admirers:

Find them

19 Apr

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4 Reasons Why It’s Not About First Page Results Anymore

April 19, 2010 | By | No Comments

Congratulations. Your website, which sets the industry standards for aesthetic and use, is ranked on the coveted first page.  But focus your entire web strategy around site stats and first page rankings and you’re likely missing out on one of your most valuable assets—the voice of the customer.  Here are four reasons why your online […]