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B2B marketers Archives - Social Strategy1

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33% of B2B Marketers Don’t Track ROI [Survey]

September 1, 2011 | By | No Comments

A full one-third of B2B marketers surveyed by Sagefrog Marketing Group reported that they don’t track return on investment. Why? Cynthia Boris on Marketing Pilgrim, who shares her thoughts on the survey findings, notes that tracking and reporting…