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American Express OPEN Forum Archives - Social Strategy1

03 Nov

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Quick Tip: Monetize the Positive Review

November 3, 2011 | By | No Comments

Are you using your positive reviews or testimonials to help grow your business online? Find out how to turn positive reviews in revenue.

19 Oct

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New NLRB Guidelines Give Reason to Review Social Media Policies

October 19, 2011 | By | No Comments

Following the NLRB’s case study for social media policy guidance, should be very important when constructing your company’s social media policy or guidelines.

10 Oct

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Blogger Outreach Tip (No Gray Matter Required)

October 10, 2011 | By | No Comments

Great bloggers do not just fall into your lap, you must seek the right blogger for your brand and help them execute correctly.

12 Sep

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Is Your Blog a Content Graveyard?

September 12, 2011 | By | No Comments

Visitors may come at first, but then they will go. And they will stay gone. There is no fresh content to learn from and no brand representative to engage them. They’ll go to a competitor’s site where they can get regular tips, tricks, and insights. They’ll go to a competitor’s site where someone is available to answer questions real-time.

08 Sep

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Lost: Brand Social Media Strategy

September 8, 2011 | By | No Comments

Without good online intelligence, it’s hard for businesses to know for sure that they’re getting the most out of their social media investment. I was reminded of this when I read that nearly half (46%) of millionaires now use Facebook, according to a study from consulting and marketing firm Spectrem Group.