Liz Strauss, on American Express OPEN Forum, shares 3 Reasons No One is Helping Your Message Go Viral. One reason businesses fail to go viral, Liz notes, is that they use “buy my stuff” messages that contain no compelling reason to share. Take a moment to think of the content you’ve shared with others. Was it entertaining?
Visitors may come at first, but then they will go. And they will stay gone. There is no fresh content to learn from and no brand representative to engage them. They’ll go to a competitor’s site where they can get regular tips, tricks, and insights. They’ll go to a competitor’s site where someone is available to answer questions real-time.
Without good online intelligence, it’s hard for businesses to know for sure that they’re getting the most out of their social media investment. I was reminded of this when I read that nearly half (46%) of millionaires now use Facebook, according to a study from consulting and marketing firm Spectrem Group.