Social Media, What’s Your Policy?
If the answer to the question in the title is, “We do not have one” or “I am not sure,” I highly recommend reading this blog and watching our webinar below:
Companies of all shapes and sizes are now evolving their brands and businesses through social media. Employees, customers, clients, and competitors are all engaging in online conversations whether you want them to or not. If you block employees from using Facebook on their work computer than they will simply download the Facebook Application and use it on their mobile device. Creating a social media policy can not only protect your brand but it can encourage others to promote it online.
No two companies should have the same social media policy. The previous point is very important because all facets of your business must be taken into consideration when creating the policy. Human Resources, Accounting, Marketing, Management, and Customer Service all need to be made aware of the benefits and issues created by social media. Although your brand’s issues may seem similar to other businesses, customizing a policy to your needs and concerns will really improve social media integration.
Social Strategy1 teamed up with Burr & Forman to host a Webinar entitled “How to Reconcile Social Media and Corporate Compliance.” Mike Lewis, Steve Ennen, and Ed Brown do a great job of discussing the issues companies face with social media policies:
If you would like to learn more about Social Media Policies for brands and businesses please feel free to contact us.