Social Media Tips from PR Pros
If you’re wondering how the PR professionals are using social media on a daily basis, here are some tips that Mashable’s Leyl Master Black put together.
- Tap into Breaking News. New York Public Library PR Director Angela Montefinise uses Twitter to get into the latest news cycle. For example, when J.D. Salinger died last year the NYPL tweeted Salinger quotes all day long with links to relevant items in the library’s collection.
- Connect with Freelancers. Since it can be hard to find freelancers, use social media to have them find you instead. Racepoint Group used Twitter to get travel writers to enter their names to enter a contest to win a trip to Rwanda. They got 82 entries and 3 people from the U.S were the winners. While the travel writers were in Rwanda, they posted a combined 448 tweets that were visible to 1.5 million people.
- Create Proprietary Influencer Networks. PR agency Child’s Play Communications has created several proprietary influencer groups to offer their clients as advocates or advisers. For example they’ve created a network of mom bloggers that review products for brands.
- Connect with Media at Events. Recently at the SXSW Interactive Festival, PR pros used Twitter and location based apps to reach reporters because they were unable to reach them via phone or email.
- Take Your Feed Into the Real World. So you have a Twitter stream on your website, how about on a major highway? Accounting firm Freed Maxick posted a “Twitter billboard” in 2009 that displayed updates from their Twitter account in real-time.
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