Social Media Tips for Health Care & Pharma Brands
As regulated industries continue to figure out how to use social media without running afoul of government agencies, a few best practices are emerging. On Mashable, Augustine Fou shares 8 Tips for Health Care & Pharmaceutical Companies on Facebook. Here are two that would work well for engaging on a variety of social networks:
- Engage consumers with experts, not PR or Marketing reps. Social media representatives have their place, but to answer consumers’ health/medicine-related questions and concerns, it’s best to use field experts, such as RNs, MDs, or even researchers.
- Use social media monitoring tools to collect reports of adverse events. Augustine notes that the FDA requires four criteria to make up an adverse event report. Online listening tools can gather info on potentially reportable comments. The company medical and legal departments can review the data and provide guidance about reporting.
Check out Augustine’s full post for the rest of his tips.
Wading into a social network can be daunting work, especially if your industry is regulated. The key to success is planning a social media strategy that keeps you engaged with consumers and compliant with the law. For a personal demonstration of what an expert online listening team will do for your brand, contact Social Strategy1.