Social Media Strikes a Pose
What does social media success look like? While firms are realizing that social media networks harbor the potential to provide intelligence and engage customers, it can be hard to form a picture of what success looks, feels, and smells like.
Is every company different? Yes. Don’t kid yourself into thinking that an ‘out of the box’ solution will work for your business. There is no ‘one size fits all’, when it comes to social media.
So, does the definition of success vary from firm to firm? Of course.
But it does help to have a picture of what kind of social strategy and online engagement has worked for other companies. Check out these examples:
- Starbucks from Lisa Braziel’s review of Facebook fan pages (Ignite Social Media)
- Skittles’ What would you do for a Skittles vending machine from Eric Vreeland’s 20 Examples of Great Facebook Pages (HubSpot Blog)
- The New York Times from Ellie Behling’s The New York Times Talks Twitter (eMedia Vitals)
These are just a few examples of what has worked for others. Now, it’s your turn. Be extraordinary and don’t be afraid to fail. Have a sound strategy before you roll out your online presence, but make adjustments along the way. The beauty of social media, is that there’s room for failure, but people like failure as long as you’re honest about it, address it head on and quickly. So now, go forth into the social media world and create your brand’s own picture of success or post your “best of” social story here.