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09 Sep


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Social Media Off The Wall: Schweddy Balls & A Dumpster Home?

September 9, 2011 | By | One Comment

Social Media Off The Wall is a blog post every Friday, where I will share funny and entertaining stories or digital media that were shared via social networks during this week.  If you have a great story or media bit that you think I can use in SMOTW, please feel free to share it with me via Twitter (@mlewii).

Schweddy Balls

I’m sure many of you have seen the Saturday Night Live skit with Alec Baldwin and Molly Shannon, where Baldwin introduces his “Schwetty Balls” to the NPR listeners.  It was an instant classic and is one of the funniest skits SNL has ever seen.

What does this have to do with current social media trends?

Well, Ben & Jerry’s Ice Cream revealed yesterday that they will be selling a new flavor called, “Schweddy Balls” which can be found in select stores nationwide.  As one could imagine the phrase “Schweddy Balls” immediately began trending on Twitter (Schweddy Balls Twitpic from @cherrygracia) and other media outlets.  Ben & Jerry’s generated lots of positive buzz (almost %50 of sentiment) with the announcement yesterday of this vanilla and rum-flavored ice cream with fudge-covered rum balls and chocolate malt balls.  The company is definitely knows how to create buzz using social media for product launches.  Will you be trying Ben & Jerry’s new flavor of ice cream?

Dumpster Home

When you think of your dream home, I doubt a dumpster ever comes to mind. Gregory Lincoln Kloehn has a very different view on dumpsters and is trying to make a fully functioning domicile out of one.  Check out his video which began trending on YouTube this week:

Greg has a cool vision but I do not think many people will give up living in normal homes to live in a dumpster; although the granite counter tops and wood floors might sell a few people.  What do you think about Gregory Kloehn’s dumpster home idea?

Have a great weekend everyone!

Michael F. Lewis II is a Social Media Consultant and Marketing Analyst for Social Strategy1.  He contributes several blogs weekly to the SS1 site.  Connect with Michael on Twitter via @mlewii.


  1. Child, Please!

    I so missed SNL when it WAS funny during its pilot cast. smh

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