Social Media Monitoring – Why You Need It
Yes. There are still execs and other decision makers who haven’t latched onto the benefits of incorporating social media into their corporate strategy. In a guest post on Social Media Explorer, author and co-owner of Professional Blog Service Erik Deckers shares his list of reasons why brands should not be afraid of social media. One of the biggies is this: social media can be measured. He writes:
“How do you measure a TV commercial? How do you know how many people actually sat through the entire commercial and bought as a direct result? How many walked away after 20 seconds? 10 seconds? How many people never even saw it because they changed the channels?”
Social media monitoring provides brands with a wealth of information and insight about consumers, their behaviors, wants, needs, frustrations, etc. For example, sentiment analysis tells brands how consumers are feeling about their product, company, or even staff. Brands no longer need to wait for sales reports or to commission focus groups to learn what’s going on inside the customer’s or client’s mind. It’s all right there, waiting to be measured: the good, the bad, and the indifferent.
Be sure to check out Erik’s full post on Social Media Explorer.
Why do you think some brands still fear going social?