Social Media Integration Gone to the Dogs
Happy dogs make happy owners, and happy owners make happy consumers. One German pet food company seems to have figured that out. When consumers (presumably walking their pooch) check-in via Foursquare at a particular street-level billboard for GranataPet, the check-in is registered on a distant server connected to the billboard, reports Mashable’s Todd Wasserman. Once a check-in is detected, a ready-to-eat dog food sample is dispensed into an attached bowl.
It’s not the first time Foursquare check-ins have been used in conjunction with billboard advertising. Todd writes that consumers were able to donate $10 to environmental law firm Earthjustice through a check-in at a specific San Francisco billboard.
What’s been your experience with blending social media and traditional advertising platforms? (And, just as importantly, would you let your furry friend snack from a public food dish?)