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14 Jun

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Social Media Gains a Foothold in Workplace: How to Keep Productivity High

June 14, 2012 | By | No Comments

While we may like it when our employees spend time working on our businesses’ social media profiles, many spend time during the day on their personal accounts, according to a recent survey conducted by Kelly Services. More employees are using social media while at work, but management is still skeptical about its usefulness and its negative effects on productivity. However, the solution is not to simply ban your employees from using social media at work altogether; after all, they can access their social networks in seconds using a smartphone. The best way to take advantage of the growth of social media is to encourage responsible social media usage among your employees, and then leverage their social media knowledge to help your business.

Here are some of the Kelly Services survey’s findings:

  • 12 percent of employees see social media usage during work hours as positive. Young Generation Y employees are more likely to approve of social media during work, with 14 percent of employees between ages 19 and 30 supporting the practice
  • 51 percent say that social media usage during work hours takes a toll on productivity. However, only 2% of those surveyed have been told to stop using social media while at work
  • 14 percent believe that it is acceptable to share opinions about work colleagues on social networks

While this information might prompt you to spend valuable time and manpower trying to cut your employees off from social media entirely, you’ll be fighting a losing battle. The more effective – and, ultimately, the more beneficial – solution is to place meaningful limits on your employees’ social media usage, not stamp it out entirely. After all, social media skills are valuable, and your employees are practicing and learning each time they log in, even if they aren’t aware of it. Of course, employees who use social media to the point that their productivity suffers or who reveal sensitive business information on social networks should be appropriately punished. But the value your business will gain from a social media-savvy staff cannot be overstated.

If you’re trying to get your business into the social media game, or simply need the consultation of experienced hands, Social Strategy1 is there for you. We can help you establish guidelines and best practices for your employees’ social media usage, turning your business’ own social media presence into a well-oiled machine in the process. Contact us today to learn more.

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