LinkedIn recently reported usage from 8 in 10 SMBs in the US. Social media can play a significant role in marketing to business audiences.
To engage decision makers, law firm marketers need to plan for social to become a peer-to-peer discussion. Sharing industry expertise and relevant news will draw more attention and engagement than an immediate pitch.
Decision makers are using social media, yet most legal institutions have yet to use social as a marketing channel.
Social media is affective for discovery and consideration. In this guide we share ways to create a social strategy to drive decision makers to take action and engage your firm.