Social Media Comments Influence Offline Actions -Stats
Comments on social networks drive offline behavior, suggests a study by ROI Research. Reported on eMarketer, the study found that 60% of U.S. social network users were at least somewhat likely to act based on a post from a friend about a product, service, or company. Less than 20% said they were not at all likely to act on friends’ posts.
We already understand that providing stellar customer service, spot-on social media interaction, and quality products and services will get consumers talking on social media channels.
And we also understand that angry, irate, and otherwise dissatisfied customers buzz on social media, too.
And now these stats suggest that their friends are listening—and taking action.