Social Media Buzz from First GOP Debate
Social media will dominate the 2012 United States Presidential election, evolving on what CurrentTV (broadcasted presidential debates) and the Obama campaign successfully integrated in 2008. The political world dove head-first into social media because of Obama’s success in the last election, but they are still learning (as Weinergate has showed). Politicians and the American Government understand the power that social media possesses. They must use it to find and educate voters about their policies or risk losing the campaign.
We have witnessed a major growth and evolution of social networks in the past 3 years, especially with Twitter. What was once a social tool for young Americans to follow and communicate with their peers or favorite celebrities has now become a marketing, sales, and customer service tool for most evolving brands.
CNN hosted first social media savvy 2012 GOP Presidential Candidate Debate last night. The news network pressed social media effectively in promotion for the debate by distributing the video below from CNN.com virally and pushing the official Twitter trend #CNNDebate.
Jolie O’Dell from Mashable said that by 9 p.m. ET (1 hour into the debate), the official debate hastag was the top non-promoted Twitter topic trending worldwide. According to Trendistic, #CNNDebate peaked 90 minutes into the event, with the official hastag being featured in 1.5% of all Tweets (#Republican peaked at around .13%).
Facebook also saw heavy traffic from viewers and critics of the debate. Mitt Romney’s Fan Page (956,008 fans) dwarfs all the other candidates’ pages, but only saw a 2.06% (+19,658) growth in fans. He and Michele Bachmann faired the best with voters online, but some believe Bachmann‘s numbers are misleading because she formally announced her candidacy last night. Newt Gingrich, who used social media in early May to announce his candidacy, saw small growth and lack of interest on social networks from the debate audience.
CNN integrated social media very well for their first try in a live debate and received mostly positive comments from viewers. CNN understands that social media has become the most efficient tool to share and communicate in this digital world. They know that we all must embrace social media, use it correctly & ethically, and connect globally if we want to keep up with the ever-changing business or political landscapes.
What did you think about the debate? Did you participate via a social network or outlet?