Social Media and Football?
In case any executives haven’t realized the power of social media yet…they should ask Chicago Bears QB Jay Cutler to give them an overview. Just as soon as he left the game in the 3rd quarter, there was a negative backlash on Twitter from NFL players such as Maurice Jones-Drew, running back for the Jacksonville Jaguars and Derrick Brooks, former Tampa Bay Buckaneers linebacker. The title on Yahoo’s Sport page reads, “Unprecented social media attack dooms Cutler“. On an NFL fan site the article reads, “Jay Cutler Branded a Quitter by NFL Players on Twitter“, where you can read some of the Tweets.
Before the rise of social media, even knee-jerk reactions from insiders would have time to simmer down before blurting out a negative opinion without having all the facts. But in today’s world of instant news, and therefore reactions, even a questionable injury can turn into a social media blitz. Now more than ever, companies should be ready to respond to any negativity around their brands. One customer service fumble can get your brand on the injured list.
Football and social media, that should get some attention from anyone not convinced that its time to get involved with social media, right?