Social Engagement – Next-Level Recruitment
Say goodbye to tiring job fairs and pricey “help wanted” ads. Many companies are incorporating talent recruitment into their overall social strategy. Here are 5 reasons social media should become part of your talent search:
1. Online recruitment saves money.
Traditional recruitment channels, such as advertisements can be expensive and time consuming, especially if they’re being published in a trade journal. Postings on sites like Facebook and Twitter, however, provide cheap and easy access to large pools of talent.
2. Online recruitment expands reach.
Twitter can have an exponential effect on the number of candidates that learn about open positions because company followers can easily “re-tweet” job postings they see, according to Chris Penttila on Entrepreneur.
3. Online recruitment can prevent nightmare hirings.
Online listening won’t just clue you in to where the talent is; it can also raise and confirm those red flags that signal future HR disasters. For instance, viewing a candidate’s social network profiles can alert you to inconsistencies between what they say in an interview and what they post online.
Online listening is also a smart way to find out how prospective talent uses social media, according to Mashable’s Boris Epstein. For instance, does the candidate engage in healthy boundaries between their personal and professional lives? Is their Twitter account littered with complaints about a boss or client?
4. Online recruitment makes you look cool.
Just like social media strategy can play a role in brand perception, it can also play a role in a candidate’s perception of you as an employer, according to MSN’s Business on Main. Potential recruits may view social media players as fresher than what they perceive to be traditional corporate “drones.” This is especially important when recruiting the fresh-out-of-school set. Students entering the professional workforce have become very adept at implementing a social media strategy as part of their job search, according to Wall Street Journal blogger Susan Brennan—so be sure to access that talent through the right channels.
5. Online recruitment can land high-level talent.
Don’t relegate social media talent searches to filling the part-time spots at your retail outlets. HCL Technologies says that while 7-10% of their overall hires come from blogs and online professional networking sites, such as LinkedIn, as much as 25-30% of senior-level hires are a result of social media.
Online listening and social engagement can help you attract and nurture the kind of talent you need to build a successful brand. What are you doing to attract top talent?