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16 Aug

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Social Data (What is it Good For?)

August 16, 2011 | By | No Comments

You’re tapped into the conversation on social networks. Great! You’re monitoring online reviews. Awesome!

Now what do you do with all that social data?

Why you wield it like the confident business pro you are, of course. Patrick Salyer on Mashable shares tactics to personalize your marketing with social data. Here are just a few:

  • Add activity feeds (show consumers what friends are sharing)
  • Rank users relative to friends and other users, via gaming mechanics
  • Pinpoint online influencers and establish ways to encourage them to share with their social graph

Social data is a powerful marketing tool. But the challenge for many brands is that they aren’t aware of the range of opportunities for using that data. Enter an outsourced team of social media experts. At Social Strategy1 our business is putting social media to work for your business. Contact us to learn more about how our team will help monetize your social media strategy.

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