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26 Aug


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SMOTW: Playing Nice, Dictionary Battles, and Impromptu Pillow Fight

August 26, 2011 | By | One Comment

This has been a wild week for the technology and social media worlds.  Steve Jobs’ announcement to resign as CEO of Apple was by far the biggest story this week.  Although there is some uncertainty I’m sure Steve Jobs will continue to be involved with the company as long as he can.  Hurricane Irene (which is currently very near me) has been heavily discussed all week.  I hope that the east coast can escape a major brush with Irene but I guess we will have to wait and see.

Below are three social media related stories or posts that you may have missed from this week:

Say Something Nice

New York based “prank collective” Improv Everywhere, released a video four days ago on YouTube entitled, Say Something Nice.  The video has already been viewed 1.5 million times and featured on Mashable and YouTube Trends.

The concept is very ingenious and was executed very well.  It’s fun to look at all the faces of the people who are bystanders (I would look dumbfounded also).  Although this video’s aim was not to sell a product or service, ideas like this one can be used to create successful viral video campaigns for most brands.

Dictionary Battle

As I mentioned last week, the Concise Oxford English Dictionary added words like “retweet” and “noob” to their most recent 12th Edition. Merriam-Webster announced yesterday, that it will be adding 150 terms like “retweet” and “social media” to this year’s update of Merriam-Webster‘s Collegiate® Dictionary (the top selling Dictionary in U.S.).  Although they are a week late it is nice to see more dictionaries adding these words used in our everyday lives.

According to Peter Sokolowski, Merriam-Webster’s Editor at Large, “From the dramatic events of the Arab Spring to the scandal that brought down Congressman Anthony Weiner, tweet is a word that has been part of the story. We’ve been tracking words like social media and tweet for years, of course, and now we feel their meanings have stabilized enough to include them in the dictionary.”

What words would you add to this year’s dictionary?

Impromptu Pillow Fight

Online fads like “planking” and “icing” were funny at the beginning but slowly fizzled away.  After watching the video below posted by AKSpartanKiller on YouTube, I hope Impromptu Pillow Fights become a new trend.

The video which was posted Monday has over 300,000 views and has been featured on the Huffington Post.  I can only imagine what was going through people’s minds as they watched this happen live.

If you have any entertaining or funny social media related stories, please feel free to share them in the comment box.  Thanks and have an awesome weekend!

Michael F. Lewis II is a Social Media Consultant and Marketing Analyst for Social Strategy1.  He contributes several blogs weekly to the SS1 site.  Connect with Michael on Twitter via @mlewii.


  1. Say Something Nice – great idea. I love how people want to be heard

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