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19 Aug


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SMOTW: New Dictionary Words, DC Shoes’ Brilliance, & Facebook Criminals

August 19, 2011 | By | No Comments

This week we saw the enormous purchase of Motorola by Google for $12.5 billion in cash! Obviously this acquisition is stirring the mobile market kettle but I believe that this move is just the first of many large ones in the mobile arena.  It was also revealed this week that Apple has major plans to grow in China very soon.  We continue to hear rumors about the iPhone 5 and iPad3 release dates (don’t panic they are coming soon).

Now for some social media stories you may have missed:

DC Shoes Viral Brilliance

Last year action sports clothier DC Shoes put together a viral video where professional rally car driver and DC Co-Founder Ken Block tore up I’Autodrome de Linas, racetrack just south of Paris, France. The video was the 10th most viewed video on YouTube in 2010 with over 34 million views!

Apparently that wasn’t enough; DC Shoes released a new video on YouTube this week with Ken Block driving around the awesome settings of Universal Studios (trending yesterday)!

In just 3 days on YouTube the video has amassed almost 4 million views. Conventional marketing has gone out the window and DC Shoes is a company that really understands this well.


Yesterday the Concise Oxford English Dictionary added 400 words to their dictionary to celebrate their centennial birthday.

According to Mashable’s Ben Parr, “The 12th edition of the dictionary is a recognition that modern technology and social media have greatly impacted the English language. Retweet, the act of resharing a message on Twitter, is our favorite addition, though sexting and woot are a close second and third.”  The dictionary now features over 240,000 words including one of my personal favorites “noob”!

What words should they consider for next year?

Facebook Crime

Two men who were charged with trying to organize riots in England via Facebook have both been sentenced to 4 years in Jail. Jordan Blackshaw and Perry Sutcliffe-Keenan both used Facebook to try and organize destructive riots near their hometowns.

According to the Guardian Judge Elgan Edwards had this to say to the boys, “This happened at a time when collective insanity gripped the nation. Your conduct was quite disgraceful and the title of the message you posted on Facebook chills the blood. You sought to take advantage of crime elsewhere and transpose it to the peaceful streets of Northwich. The idea revolted many right thinking members of society. No one actually turned up due to the prompt and efficient actions of police in using modern policing.”

What do you think about the sentence? Was the penalty too harsh or right on the money?

Michael F. Lewis II is a Social Media Consultant and Marketing Analyst for Social Strategy1.  He contributes several blogs weekly to the SS1 site.  Connect with Michael on Twitter via @mlewii.

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