Small Business Social Engagement Tactic – Ask and You Shall Receive
What drives social media engagement for small businesses? Whether you’re operating a mobile java joint or a small medical practice, it’s the $64,000 question. You know that other small businesses (perhaps even the competition!) have successfully used social media platforms to build online brand reputation, educate customers, convert prospects, etc.—but how can you do it? Dan Schwabel on American Express OPEN Forum comes to the rescue with simple social media engagement advice that any small business owner can use. Check out the full article for all his social media strategy tips, but here is one simple tip:
Ask questions. Questions, Dan writes, generate many more comments than other types of postings. Asking open-ended questions gives your audience a chance to jump into a conversation with you and other brand followers. You can ask anything, from specific product/service-related questions to lifestyle questions that provide insight into how to better serve your market.
Learn more about using social media tools to engage your customers by contacting Social Strategy1.
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